Consumers often search the Internet for opinions and experiences with products and services. You can face a difficult conflict when attempting to remove negative reports on the Internet where disgruntled employees and customers take their grievances to the public. How do you defend your reputation from this negative publicity?

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Author: Graeme Nichol Arcturus

There have been many studies on credibility in life and particularly in management. It seemed like an interesting topic to read and reflect on. I am not going into a huge diatribe merely making a few observations.

In this world we live and die by our credibility. It takes years to build up a level of credibility and you have to maintain it constantly or lose it in an instant!

Credibility is an important aspect for a leader and trusted advisor. One of the interesting aspects is that there are three levels to your credibility. Namely how you perceive yourself, how others perceive you and finally how you are perceived within the organization. The perception by others maybe very local but for many managers and consultants who work globally this can have an extended web! Each of these needs to be in some form of alignment so as to be meaningful and deliver the results.

If we struggle to believe the persona we project how would we succeed? Look at successful credible people they have an aura of success. They project success. In management and in life we need to be positive to keep moving ahead and developing our credibility.

If you think you’re the cat’s whiskers and you colleagues have a different opinion. This would not be good. You have to try through a 360 degree evaluation to ensure some alignment on this.

Then look a little further out in your organization. How are you doing? How is your management team doing? Your company as a whole?

Credibility is the ultimate foundational for effective;
• Leadership/Team Building
• Relationship Development
• Coaching & Teaching
• Customer Service
• Sales

Credibility is; “The level of respect others have about you”

As credibility goes up, so does other’s willingness to;
• Believe what you believe
• Value what you value
• Support your plans
• Help you achieve your goals
• Be honest with you
• Trust you

What makes credibility increase and decrease?

• Behavior perceived as being appropriate (from the other person’s perspective - not yours) to time, tasks, people and situations, makes credibility increase.

• Behavior perceived as being inappropriate for the same factors makes it decrease.

Developing Credibility Behavioral Examples that Build

• Honesty
• Devotion
• Punctuality
• Good Example
• Ethical Behavior
• Taking responsibility for behavior
• Keeping promises
• Forgiving and Understanding
• Getting Involved
• Focusing on the Positive

Avoiding Credibility Behavioral Examples that Destroy

• Dishonesty
• Lack of Devotion
• No Concern for Time
• Setting a Bad Example
• Unethical Behaviour
• Breaking Promises
• Denying responsibility for Behaviour
• Unforgiving
• Not Involved
• Focusing on the Negative

Think how Kenneth Lay, and Jeff Skilling destroyed their credibility in the Enron debacle. I am not so sure that Martha Stewart’s credibility was damaged by her short stay in prison. She was not guilty of insider trading, which would have destroyed her credibility! Maybe he legal system took a hit. Perhaps more so internationally than locally. Kinda weird!

We wont discuss politicians. Each one could have a book written by the ebb and flow of their credibility.

Build your credibility and maintain it - your life does depend on it!

Author:  Johnny Albertson

A positive reputation is a priceless asset to any business. The loyalty of a small group of customers is nice, but generally not enough to bolster sales and keep food on the table. As entrepreneurs, we are always looking for new ways to reach a greater number of people.

There are a million ways to get your name out there, some more effective than others. Our modern society offers marketing opportunities through television, radio, telephone, the Internet, and a vast array of print sources such as brochures and magazines. Your budget will likely dictate which of these methods you choose to utilize.

There is one method, however, that any business owner should take advantage of. Regardless of the size or success of the company, article marketing is a fast and cost effective way to legitimately market your company.

How to Get Started
There are three main steps to the article marketing process:

1. Begin by writing a batch of articles surrounding topics that relate to your business.

2. Submit the articles to an article distribution service. (You can attempt to submit them to content sites individually if you have a boat load of time to spend on the project.)

3. Watch as your articles are distributed to hundreds of sites and subsequently published all over the Internet. The best part is that all of these articles will have links back to your website, significantly increasing site traffic and company exposure.

Lots of websites have an insatiable hunger for fresh content. This is why these article distribution services have become so popular. They have formed relationships with many of these content sites who have come to trust them to provide well-written and informative articles.

Branding Through Article Marketing
Article marketing is one of the best ways to get your brand name on the public eye’s radar screen. When you provide interesting and engaging articles that pique readers’ interests, you are assured that many of these people will check out your company website. The more often people see your brand name, the more it becomes ingrained into their memory.

For instance, if your company produces highly efficient halogen bulbs, you might write a number of articles addressing energy consumption and conservation. Every time a reader sees one of these articles, they also see your brand name. Then, the next time they find themselves face to face with a burnt out light bulb, they will immediately think of your company. It’s all about putting a face to your name.

The Article Marketing Difference
Article marketing offers something different than other marketing efforts, which is why it has proven to be so effective in gaining positive exposure for the businesses that use it. Instead of bombarding the consumer with fancy sales jargon, these articles simply give the reader good information.

It’s like making an investment in the customer before they invest in you. By offering them something right off the bat, they are more likely to trust that you are interested in something more than just sell! sell! sell! It shows that you want to share your expertise about the industry you represent.

As the saying goes, any publicity is good publicity. In my opinion, it’s always best to stick with the good publicity. Article marketing will help you do just that. Instead of turning people off through annoying advertisements, choose a different approach. Dispense a little wisdom up front and you are sure to turn potential customers into loyal customers.

The term “remove-rip-off-report,” once squarely in the PR domain, is increasingly sneaking into the search engine marketing realm. Monitoring search results for complaint-speech (sometimes called “flames”) involving your brand name or trademarked words is extremely important. If users find a protest site in search results for your brand, they may click the link and believe what they read. Worse, they may base purchase consideration on the site’s content.

Online Reputation Ruined. Sale Lost.

Protest Web sites often seem believable, even when a complaint is trifling or unfounded. A site owner may or may not be willing to speak with you to resolve the matter.

Worse, a number of Web sites offer complaint forums. Sites such as the Rip-off Report, Epinions.com, even Edmunds.com have moderated discussion boards where unhappy customers post complaints. Discussion pages from these sites can show up in search results, sometimes near your listings, sometimes on broader, category-defining keyword phrases where you’re not found at all.

Imagine: The sole online voice speaking to your future customer is someone who hates you.

 Search Engine Reputation Management Strategy
Our search reputation management strategy is simple: Displace the offending search listings with favorable ones and with your own content.

Optimizing a company’s primary content — namely, its own Web site — is the best place to start. Often, a site has an abundance of non-optimized pages that can be leveraged, ranging from press releases to product specs that can quickly rank higher in results than a protest site. Optimizing partner, affiliate, or other content sources (with the partner’s cooperation) will usually accomplish the rest of the job.
Don’t Forget Paid Search Advertising
Companies’ brand reputation can be damaged in search advertisements, too. Though major search engines don’t allow advertisers to infringe on trademarked terms in text ads, a surprising number sneak by.

Recently, a company discovered a competitor advertising on its trademarked term and using the term as the title of a text ad in Google AdWords. Although Google prohibits such use, trademark holders must often bring offenses to Google’s attention. In this case, Google was alerted and the competitor was put on notice of the violation. The ad was taken down within days.

 utilizes advanced tools to track pay-per-click (PPC) search ads on an ongoing basis. Unlike natural search results, PPC ads change by time of day. Some disappear as budgets expire. PPC ads from your competitors or trademark infringers are much more transient. They appear on some searches, not for others. They disappear on the weekends or evenings, and reappear during certain hours.

Our remove-rip-off-report Team

To complement our search engine optimization programs,   has a specialized team of seasoned search engine marketing professionals to assist in monitoring for and displacing protest sites. Unlike a traditional PR department, our team has the technical knowledge required to attain high rankings in natural search results. This is the singular skill most necessary to produce the desired result.

Though understanding the importance and nuances of reputation management is valuable, ability and experience in attaining a higher ranking than an offending site must be the primary consideration.

For more information on how we can search for and defend your company’s reputation, view our packages or call our main office toll free 1-877-355-6410 to speak with a search engine optimization specialist.

Links to our main site:
http://remove-rip-off-report.com